At the beginning of 2024, I was tasked with identifying local Bay Area businesses using Jotform that would make great user spotlight video subjects.
After some research and outreach, I came across The New Wheel, a San Francisco e-bike shop and Jotform power user.
As the producer on this project, I took ownership in organizing logistics and preproduction duties ahead of the shoot.
As the director, I led a camera crew of two in the field and interviewed the subject myself. I especially enjoy interviewing subjects and the challenge of making them feel comfortable in order to bring out amazing soundbites.
I also played a large role in shooting B Roll, both with a Canon R5 on a gimbal, as well as aerial drone videography with a Mavic 2 Pro.
In the post-production stage I did all the editing and motion graphics. One of the biggest challenges for this project was that there was actually too many good soundbites! Being able to accept that not everything was going to be able to fit in the edit was difficult, but in the end I was really happy with how the feature turned out.